On occasion, people have reasons to prefer that their property not be on the “open market.”
They may not wish for family, neighbors or colleagues to know, or they may have tenants, or even vacation rental guests. Or for other reasons they may not want signs or advertising, or Open House.
Certain exclusive properties are inappropriate for the general public to view, and should be shown only to qualified buyers.
I have marketed and sold properties not on the open market just as successfully as when on Multiple Listing. It all depends on focus, expertise, and relationships. I have a network of agents who share off-market listings.
There may even be a strategic advantage to exposing your property privately, or to only the CBBOV network of agents, ahead of MLS.
I honor any preferences and have specific programs for achieving your goals “quietly.”